Event Planning & Design for the Modern World

a Luke Wilson Events

Short Course Experience

Thursday November 5th, 2020

Middleton Place

Charleston, South Carolina

Luke Wilson Events, Toni Reale of Roadside Blooms, and an amazing lineup of collaborators are thrilled to announce a unique, hands-on opportunity that will inspire you to take your business to the next level. 


In these interesting and challenging times, businesses need to innovate and pivot in order to flourish.  Imagine gifting yourself a one-day opportunity to shed the stress of the everyday and step into an inspiring environment with open, motivated, creative entrepreneurs ready to lift you up.

Our team has curated a luxury experience for our attendees. From the gorgeous setting at Middleton Place, to the florals, to the food, no detail has been overlooked.


Planners and designers of all levels are invited to join this intimate workshop atmosphere which is limited to less than 20 guests. We have created an in-person, yet socially distant program with safety and connection in mind. 

What You Will Learn


You will learn Luke Wilson's tried, true, and successful process for creating stunning, high-end, and personal events.  This will include:

  • The Anatomy of a Wedding (full service vs partial service)

  • Budgeting

  • Planning Strategy

  • Client Expectation Setting

  • Managing Clients at Different Price Points

  • Wedding Day Timelines

  • Additional Revenue Streams for your Business

  • Stationary 101

  • Curation vs Design

  • Using a Client's Love Story in all the Details

  • How to Maximize a Design Budget

  • Profitability Opportunities in Design

  • Identifying the Right Vendors and Relationship Building

  • Tips for Becoming the Go-To for High-end Design in your Market

Read on to meet the hosts, the itinerary, giveaways, accommodation option, and investment.  



Luke Wilson

Luke Wilson Events is a full service planning & design company. Our entire purpose for crafting exceptional weddings is not only the gorgeous design details but immersing our clients in a heartfelt experience. We want our couples to enjoy every moment of the planning process knowing that you have the utmost professional team by your side, every step of the way. Our clients are not only the star guests at their wedding but also our family for the day. There is no detail too small or request too large that won’t be taken care of as you laugh, dance and smile your way through the wedding of your dreams.

  • Instagram - Black Circle


Toni Reale

Toni is passionate about connection & opportunity in the floral industry.  Roadside Blooms has been her heart's mission since 2012 and has gone from a mobile flower truck to a successful and exponentially growing floral design company with a retail shop.  She takes pride in being the pioneer designer in Charleston to use nearly 100% American and locally grown flowers in all her work. Toni has a passion for producing authentic designs for her clients as well as creating educational opportunities for others in the industry.

  • Instagram - Black Circle
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Madison Spears

Madison specializes in Social Media Marketing. While working for Event Designers in the past she realized how big of a tool Instagram could be to grow a small business. She took over the accounts and never looked back! Along with her experience in luxury weddings and events, she brings a passion for this industry to take companies to the next level. She starts with auditing the client’s Instagram account, coming up with a social media plan and tracking analytics to see what works best for the brand. She prides herself on making sure each client’s vision becomes a reality!

  • Instagram - Black Circle


Clay Austin

Clay is an incredibly talented globe-trotting photographer based here in Charleston. With film, he will be documenting our design journey looking for "windows of honesty and that spark" that makes us love what we do.  Clay has worked with designer superstars such as Sweet Root Village and others.  His dreamy work has been published by Wedding Sparrow, Magnolia Rouge, and Martha Stewart Weddings!  

  • Instagram - Black Circle


(subject to change)

8:00 -Arrivals begin


8:25 - Gourmet breakfast boxes served


8:30 - Welcome by Luke & Toni


8:45 - Introduction, brief history, and racial sensitivity of Middleton Place by President and CEO Tracey Todd


9:00 - Anatomy of a Wedding (full service vs partial service, budgeting, planning strategy, expectation setting, managing clients at different price points, wedding day timelines) 


10:05 - Wedding Cakes 101


10:40 - Morning Break: How-To Decorate a Wedding Cake with Fresh Flowers. Fun and Engaging. 


11:25 - Stationery 101 (due dates, types of printing, options for sources) 


12:00 - Planning Q & A with Luke


12:30 - Lunch Begins 


1:25- Design Discussion (difference between design and curation, how to budget for your clients design, identifying vendors you’ll work with well, profitability opportunities in design)


2:00 - Introduction to Design Challenge 


2:30 - Design Challenge 

  • Luke, Toni, Madison and Clay to offer advice and answering questions


3:30 - Afternoon Break 


4:00 - Design Review with Vendor Panel (Toni Reale - Floral Design, Madison Spears - Social Media, Clay Austin - Fine Art Photography, Luke Wilson - Event Planning and Design)


5:00 - Explore Middleton Place


5:45 - Farewell at Middleton Place Crane Pool 


6:00 - Day Concludes


Our Partners

A special thank you to our supporters and friends.

Nuage Designs

Event Works

Ashley Bakery

The Inn at Middleton Place


Design Challenge

We have planned a FUN and challenging design project to be done in small groups. This will be an opportunity to push your design limits and get feedback from a

creative panel.


From Madison Spears, social media guru, a 1 hour consultation with Madison Spears to review your existing social media, assist in coming up with a social media plan and consult on how to best utilize the images from the workshop. Value $250


A1 hour consultation with Luke Wilson to recap the workshop, answer any questions you did not have answered and assist in coming up with a strategy for pricing and positioning yourself in the market.  Value $500.


The Experience

Inspirational & Informative100% Hands-on

Delicious Lowcountry Food

Intimate w/20 Designers

Socially Distanced

Beautiful Venue

Business Development

Social Media Session

Pushing your Designs

Confidence Building
Lots of Laughter

Take Aways

A Thumb Drive FULL of Information from all Collaborators

Swag Bag with Fabric &

Stationary Samples

Dreamy Portfolio & Headshot Photos by Clay Austin

A Nuage Designs Discount 

Event Works Linen Binder



The Inn at Middleton Place has offered our group a discounted rate of $149/night (normally $179) which includes a day pass to visit Middleton Place as well as a special access House tour.




This workshop is packed with great value! 2020 CAN be the year that you invest in yourself, your business, and position yourself to realize your business dreams.  We will set you up for success for your goals.


The experience including breakfast, lunch and all of the items listed under "The Experience" is $650


Seats are Limited and a $400 is due to reserve your spot.  The week before the final payment of $250 will be due.


Should you need to cancel the in-person experience due to CoVid-19, we will invite you to participate via zoom plus have a complimentary 30 minute individual sessions with Luke, Madison, and Toni.


Should the Governor of SC execute travel bans or gatherings that exceed our capacity, we will host this workshop virtually and also refund 50% of your payment.

Fill out the form below to claim your spot!

Reserve your Spot

Roadside Blooms

4610 Spruill Ave. Suite 102

North Charleston, SC  29405